What actually was text overlay rule?
The advertisers were bound to cover their ad image with a limit of 20% text only. They used a tool developed by Facebook to check whether their text is limited to 20% or not, and if the text took more than 20% space then the advertisement was not allowed to run. This rule is widely known as 20% text overlay rule.
Who knows better than an advertiser..?
If you are an advertiser on Facebook then you must be aware of the 20% text rule and at some point your ad has also been unapproved by Facebook. You had good content, you were all ready to post your ad and Facebook rejected it. How frustrating was that?
On 8th of june Facebook has done away with 20% text overlay rule. This news seems to be wonderful, right? But it is not as it seems to be. Not much has really changed because the ad images with little or no text will cost less and will have large delivery range as compared to the ads with much more image text. So Facebook has not really done away with this rule because it will give the ad images with more than 20% text less reach and will also cost more for them.
“Our research has shown that people demonstrate a preference for ads with less text. Previously, if 20% of an ad image’s area was text, it was not approved to run on Facebook, Instagram or the Audience Network. We’ve heard from some advertisers that this can be confusing, as it’s not always clear that an ad does not meet the policy requirements until after creative has been submitted. This is why we are shifting to a new solution to improve this experience.”
4 CATEGORIES OF TEXT OVERLAY:
TEXT IMAGE: OK
If Facebook shows “OK” category to your ad then your ad will get the greatest reach.
TEXT IMAGE: LOW
If Facebook shows “low” category to your ad then your ad’s reach might be slightly lower
TEXT IMAGE : MEDIUM
If Facebook shows “medium” category to your ad then your ad may reach fewer people because of too much text in the image.
TEXT IMAGE : HIGH
If Facebook shows “high” category to your ad then your ad may not reach anyone because there is just too much text in it.
So, now Facebook will not reject an ad image with more than 20% text but it will get less reach and more cost for that particular advertisement.