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#8 Essential Reasons: Why You Should Give A Thought To Digital marketing

“Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the internet.”

-Joe Pulizzi & Newt Barrett

Heard about digital marketing ? Read about digital marketing as a career option? How is it surpassing the traditional marketing?

Now here are some points to tell you why you should learn digital marketing.

Simplicity

Digital marketing is getting famous due to its lucidity, there’s no chaos. It’s almost 100% nontechnical course thus making it an easily comprehend course.

There’s no prerequisite for executing digital marketing just the fact that you are insatiable.

Curiosity is the mother of creativity. One who is curious will take the throne. For getting started with this course you just need a bit of internet knowledge and you are ready to go.

Future Prospects

Consumers are getting digitized. With each passing day more and more consumers are marking their presence on the internet.

With consumers’ ever-increasing presence on the internet, digital marketers are in high demand. Consumers shop on the net and some turn to be a seller too, thus in both the way digital marketing is needed.

Cost effective

The biggest advantage of digital marketing course is that unlike all other professional courses it’s not going to attack your money.

We often find one of our friends saying I’m paying through the nose and there lies no point in denying the fact.

Professional courses are costly but digital marketing is economical.

Not just this you receive the return on investment in the form of enhanced future prospects.

Identical

With the digitalization, mere MBA degree takes you nowhere.

With time market has changed but the MBA Course till remains the same just failing to fulfill the skills expected from the student.

Digital marketing is the future of the market regime.

It includes various attributes such as SEO, SEM, CONTENT MARKETING, SOCIAL MEDIA MARKETING so on and so forth. It emphasizes on the bang for your buck.

Entrepreneur

Digital marketing, not just a course it’s a complete package. With digital marketing skills properly learned you can start your own business.  You even can start a new website and earn money through advertisements you show on your website, not just this freelancing comes intact with digital marketing.

Stand out in a crowd

With a training certificate in digital marketing, you stand out in the crowd. The companies will obviously prefer the person who is proficient both in online as well as offline marketing.

Just the digital marketing course helps you in making a unique mark and thus you stand ahead in the crowd.

If you talk about an interview, Students with MBA and marketing certificate handy are always preferred over students with just an MBA degree.

Anticipation

As per an article in economic times, the digital marketing is expected to create 1-5 lakh jobs. This itself tells the growth rate in digital marketing. With MR. MODI’S call of digitalizing India we can expect even further growth.

Demand and supply

We can’t deny the fact that this is a digital era and everything is getting digitalized. But very fewer people are aware of digital marketing.

There’s a huge difference between the demand and supply of digital marketers. The demand is huge but the supply is limited. Most of the people are still unaware and thus there is a huge possibility in this field.

Traditional marketing vs. digital marketing

Still stuck with traditional marketing? Still struggling to distribute your pamphlets’ all over the market. All business struggles with traditional marketing at one point or the other.

Traditional marketing refers to marketing through every other marketing source except digital marketing; it includes TV advertisements, brochures, and billboards, advertisements on newspaper, magazines and so forth.

Now, what is digital marketing, a question asked by almost every marketer?

Digital marketing refers to advertising through the digital means such as websites, social media such as Instagram, Snapchat, Instagram, YouTube, Emails and so forth. This is digital era and no one can deny the fact that there are immense possibilities in digital marketing.

Which way a company will get bang for its buck is the core of this comparison?

Juxtaposition between digital marketing and traditional marketing

COST

As far as cost is concerned digital marketing is the most cost effectual. If we talk about billboards, the print cost is costly and getting it up is another tedious task.

But we can’t out focus the approach of newspaper advertisement. But overall digital marketing is better because of its approach at a minimum cost. The customer overseas could be achieved at the same cost a billboard is setup for a local audience.

APPROACH

With just a single click million of users could be achieved with the help of digital marketing but isn’t possible in case of traditional marketing.

Traditional marketing is limited to a particular audience but digital marketing approach is limitless.

METRICS

Going digital means you can have an eye on the number of visitor, the conversion, the purchases sales and so forth but it’s impossible in case of traditional marketing. The billboards are seen by the people but how many gets in to purchase or finally becomes the customer always remain unknown.

INTERACTION

The digital marketing follows two way communications but it seems vague if we talk about the traditional marketing. The advertisements we get in newspaper are just the print and message conveyed by the advertiser it doesn’t involves their reaction. But in case of traditional marketing the consumer perception becomes the foundation of marketing.

VIRALS

If we talk about traditional marketing how often have you seen anything getting viral due to billboards or magazines? It’s as rare as it seems. But it’s common if we talk about digital marketing. Digital marketing paves way to globalization.

Myth

People believe that internet is just another home for fraudsters. But we shouldn’t neglect the fact that what has virtual presence has physical presence too thus the fraud depends on our level of awareness. Thus the fact that digital marketing isn’t effective and efficient should be waved off. The traditional marketing is tangible but it doesn’t guarantee the reliability.

All business struggles with determining which one to espouse, whether it should be traditional marketing or it should be digital marketing or both. The quest of one surpassing the other continues. It’s the digital era and no one can deny the fact that digital marketing is getting prominent. We can’t say just traditional marketing should be waved off because after digital marketing, the traditional marketing comes into play.